Saturday, 16 July 2011

reviews

I've just come across this selection of Amazon.com reviews. From Amazon's extensive product list, "Bewerter" has reviewed:
  • a chair;
  • an electric fan;
  • and a popular book on Algorithmic Information Theory and philosophy of Mathematics
(you can guess which of those led me to stumble across him).

This is so interesting. First of all there's the Amazon customer's name: "Bewerter". That means "reviewer", doesn't it? Certainly not "mathematician" or "sedentary person" or "cool guy". And the objects reviewed, though few in number, are so spectacularly diverse. What do they have in common? Only that this chap (somehow I think it's a he) has reviewed them.

Is Bewerter showing us a new way of looking at the world? One rooted in Web 2.0 and the new forms of online capitalism? Where the defining attribute of objects is not function or content, but how they've been reviewed?

3 comments:

  1. S/he's intelligent, educated, hot and has sore legs. - Sherlock

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  2. probably knows German - a four star language, I guess.

    Might have up to three friends or family members, since the chairs come in packs of four

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  3. but it was probably a mistake to try to relocate this person in the conventional world. Bewerter might not even be one person, in "real life", might be a little consortium that agrees star ratings and judgements. Or an AI programme that generates reviews based on wordings and judgements in other reviews.

    We should create those things if they don't exist already. Initially they would feed off existing reviews posted by real humans but eventually they might come to dominate the Amazon review space ecology and take on a collective life of their own.

    ReplyDelete